About Us

My name is Traci Wilson, founder and president of Gold Standard Trading Co.

Having a passion for jewelry and a desire to serve others has allowed me to continue in my career for 37 years. My parents, twin sister and I had the opportunity to enter into an amazing jewelry career together in 1986, and now another adventure starts, creating my own gold and jewelry buying business.

During my career as a Graduate Jeweler Gemologist, I have successfully helped thousands of clients with a wide range of jewelry needs from designing custom one-of-a-kind pieces to my favorite service, sorting and evaluating a client's "Treasure Box" of jewelry, estate pieces and precious metals.

My vision for Gold Standard Trading Co. is providing each individual client with the "Gold Standard" of service and expertise when it comes to meeting their jewelry needs. 

Contact Gold Standard Trading Co. today and get paid tomorrow!




I would like to thank you in advance for helping a cause close to my family. Alzheimer’s is now a part of my dad's life and Gold Standard Trading Co, will be donating a portion of each transaction to AA in honor and as a tribute to my dad, who along with my mom, is fighting the battle. They have taught me everything I know in life and the jewelry business. I have been told many times "Traci, you are just like your dad" which is truly an honor and something I strive for daily.